It’s pretty obvious that after you buy targeted traffic you will experience a sudden surge of visits from targeted people. But you should not be too overwhelmed by the massive number of visitors to your site. They may give you joy and a sense of pride for having such colossal amount of hits, but if the traffic fails to convert to sales, then it is nothing but a trophy that won’t give you personal gain and benefits aside from personal glory.
If you are in business, then you should be more particular about ROI or returns of investment, which equates to profits. In essence, you should be result-oriented every time you put out an investment; and when you buy traffic, investment will be required from your end. Therefore, visualize ahead of time what the possible results are when you buy targeted traffic.
The outcome may be probably good, but you should also brace yourself for the worst because not all results will end up in a pot of gold. It’s true that there could be monetary gains, but it is also a fact that there are financial consequences, as well.
Moreover, there are other possible results beyond monetary measurements. It is important to have a clear view and understanding of the possibilities after buying traffic to prepare yourself for what lies ahead the moment you embark on this venture.
It’s definite that the outcome will be either good or bad. You can hope for the good things, but you must also be well-prepared if things go out of the way and beyond your expectations. For the benefits, you can expect sales to improve because of the added exposure of your business. Buying traffic will put your site in front of thousands of targeted prospects, and if your sales copy is powerful and convincing enough then you should get some amount of sales from the thousands of added page views.
Aside from that, there is also a probability that you will get more social signals from visitors who truly appreciated your content and liked your posts in Facebook, or tweeted them in Twitter. Social signals are among the ranking factors nowadays, and getting more of them will help move your site higher in page ranking position in the search engine result pages.
Additionally, you could also get referrals from readers who find one or more of your contents helpful. This will further expand the exposure of your business and attract more referrals via backlinks.
While hoping for the best, you should expect for the worst. Not all will end up good, especially in this industry that is plagued by a lot of fraud. If you are buying targeted traffic from an inept provider that will send visitors to your site from traffic exchange networks and from PTC sites, then you are in for trouble among the search engines. This could damage your reputation, as well.
Aside from that, this method usually has poor conversion. The conversion rate will be even lower if you are getting general traffic from inferior quality services, and many plans will give you non-targeted visitors, especially the cheaper ones. Translating this into monetary perspective, poor conversion will result to low sales that could potentially end up in losses. In worst case, you may not be able to get a single sale at all, thereby leading you to definite losses from your investments.
In any case, these are all probabilities and there is no assurance yet on what the outcome will be. At this point, the future still lies in your hand. You can buy targeted traffic, but you must do it right to get higher assurance of success.