Google announced that it recently rolled out one of its latest and biggest algorithm changes dubbed as the Google Hummingbird on September 27, 2013. Coincidentally, or intentionally, this was rolled out on the same day Google celebrated its 15th year of service to the online community.
Just like Google Panda, the Hummingbird Google algorithm update focuses on content. That is why many webmasters panicked because the update could affect their content marketing for SEO.
Since article marketing is an integral part of search engine optimization, webmasters optimizing their websites must be fully aware and sufficiently understand what this new algorithm is all about. Along this line, it is best to take a closer look on the basic component of this Google update.
If your content marketing conforms to Google’s rules, then you have nothing to worry about even if the search giant rolled out its new algorithm update. Nothing much has changed except for a few modifications that were aimed at giving the search users more accurate results.
The aim of this update was to make Google’s search engine more human by interacting with the search users like humans do. So if a user is searching for a particular ingredient from a specific restaurant, then the top of the results will point to the specific page of that particular establishment showing its ingredients, and not to similar pages of third party websites.
Unlike before, if competitors are better optimized, their websites will enjoy the top spot, while the official website of that particular establishment lags behind. This frustrated many search engine users. But with the recent update, users’ experiences are enhanced because the results are more precise.
So how does Google’s Hummingbird update affects your content marketing for SEO? It only means that you must give more priority on details. Make sure that your strategies are more specific to particular queries. This may affect general terms keywords, while favoring long-tail keywords.
However, accuracy is just one part of the complex algorithm update. There are other parameters that you need to take care of. This includes uniqueness. But nothing is new here since uniqueness of the content has always been a part of Google’s ranking algorithm. So keep on focusing on the uniqueness of your articles and you are good to go under the current algorithm update.
To make your SEO strategies conform to the Hummingbird update, keyword research should now focus more on long tail keywords. This is in line with the accuracy parameter of the Hummingbird. Therefore, go for keyword terms with at least 3 to 4 words for good results.
But don’t disregard general terms altogether since they are still important. The best thing to do is to modify the ratio by ensuring that the long-term keywords comprise the bulk of your keywords list, while the general terms are lesser in numbers.
As earlier mentioned, focus on uniqueness; this means, no more spinning software, and no more rewrites. Give your readers exactly the information that they want so that they will find your post truly valuable and worth sharing with others. If the post is widely-shared with many people, then it will go viral. This will give you more social signals, which is good for SEO.
Another focus of the Google Hummingbird is conversation. Focus on creating conversational posts that motivate readers to interact through comments, social likes, and social shares. Moreover, encourage your readers to insert some comments; this will greatly help in pushing your contents up and higher in page rank.
In any case, marketers should be aware that the search engine landscape has now changed, and it is important to consider the current changes to make their campaign right on track. One of the vital changes is the Google Hummingbird, which must be integrated in the content marketing for SEO.