No one argues that the best links are natural links. These are organic links built not by the blog owner but by the page viewers because they are referring the webpage to their friends due to its value. This is the perfect link building scenario that search engines like Google would like to see.
While this happens every day among well-respected and popular blogs, this is overshadowed by the increasing numbers of fake links built not by the users but directly or indirectly by the webmasters. This is directly done if the blog owners personally built the links; indirectly if they outsourced the link building process.
Since the links are fake, based on the way they were created that is self-initiated by the owner, then this method is considered unethical. However, this is widespread online. In fact, this is practiced by most bloggers; even successful businesses and popular brands are involved in this method of link building.
The truth of the matter is, there are no written rules on what is ethical and what is not. SEO experts only use the guidelines of Google when deciding if the method is ethical or not. If strictly followed, link building itself is an unethical form of building links since they are self-initiated links that are, therefore, not natural.
Yet, the practice is widely acceptable, and you can do it and get good results from your SEO for as long as you are not caught by Google. In any case, it is still not a natural way of building links. Therefore, do it at your own risk.
So what are the ethical ways to build dofollow links? You can still build good quality links within the ethical norms. There are some of the best practices you can start with.
Publish Good and Engaging Contents
First and foremost, your main focus should be to motivate readers to share your posts through links. To do this, your contents must be truly engaging and highly valuable. It’s no wonder why Google people like Matt Cutts keep on telling webmasters to write for the readers and not for the search engines.
If you simply follow that advice, you will quickly make your posts go viral, and one of the mediums for making contents to spread to various networks is through links.
Therefore, keep on publishing high quality and completely unique articles. You can do this by addressing the probable issues of your readers. Identify the things that motivate readers to share your post, and you will easily gain traction in your organic link building.
Another ethical form of link building is guest blogging. While this method is a form of self-initiated link creation method, it can be done the right way. How? Don’t build links within the body of the guest post. Instead, do it in your author profile. There is no harm highlighting your web url in your profile. After all, it is your online platform where your readers can go to if they want to read more articles written by you.
Every guest post usually comes with an author bio or profile. Thus, as you keep on publishing guest posts, more links are created along the way. This is a natural technique, and an ethical one, as well.
Another method is blog commenting. While this is well-known by Google as another popular platform with widespread spam links, you can do it the right way that is legal and ethical. Just like guest posting, don’t insert links in your content, but insert them in your forum signature. Quality is measured by the value of the content in your post or thread.
In a nutshell, link building may be considered as unethical since you are the one creating the links, but there are also ethical ways to build dofollow links. Just look for platforms that allow dofollow outbound hyperlinks to make it work.