Keyword research today is now different from the way it was done a year ago. In a span of one year, many things have changed causing the process of researching for the perfect keyword terms to change, as well. First of all, the old keyword tool of Google was recently retired; it is now replaced by Keyword Planner, which is still equipped with the features of the old tool but much more.
Therefore, if you want to know how to research keywords today then the first thing that you need to do is to familiarize yourself with the features of the Keyword Planner and learn how to use it for your research. You will notice that there are more functions and features in the new tool, making it looks like complicated at first.
But as you go about it, you will soon observe that the Keyword Planner is easy to use, and it has many wonderful features that are greatly beneficial to your research. This is particularly helpful to advertisers of Google ads network.
In the past, you will have to use two separate tools if you are targeting looking for keywords to use in your advertising, the Keyword Tool External of Google and the Google Adwords. Today, both tools are merged into one, and that is the Keyword Planner. Thus, you will not only see how popular a search query is globally or locally, but you will also see at a quick glance the value of the keywords, or how they are worth if you are going to buy these terms for your advertising.
Another significant change that greatly affects the way keyword research is done is the recent algorithm update of Google, dubbed as the Hummingbird update. This makes a lot of differences, and sufficient understanding of the Google Hummingbird is imperative.
The main goal of the Hummingbird rollout is to significantly enhance the experience of the users of the search engines by giving them more accurate results. Thus, precision of the results is a major component here. When it comes to accuracy long tail keywords are, therefore, the best terms to use. So focus your research on long tail phrases since they can help you rank better under the Hummingbird rule.
While long tail terms have lesser search queries compared to general terms, they are now rising in numbers. According to some studies, long tail searches now comprise anywhere from 20% to 40% of all search queries. For some keywords, they comprise about 50% or more of all queries.
On top of that, extremely long tails are also getting popular, comprising anywhere from 15% to 20% of all queries in the search engine. This data only shows that more and more search users today want accurate results by using longer keywords.
Aside from targeting long tail terms, the basics of keyword research must be observed. This includes latent semantic indexing or LSI. This simply means using related search terms. While it is important to determine your main keyword phrase, you should not limit your use of keywords to the main phrase. Rather, expand towards using related search phrases that are similarly popular.
Researching for related keywords can be done using the Keyword Planner. Right below the main phrase, you will see similar keywords up to 100 results for the free version of the tool. You can also use LSI tools that are available online. Just search for these tools in Google.
Generally, the whole process on how to research keywords is more or less the same, except for a few changes that include usage of a new and much better keyword tool. The main focus of your research should shift to long tails, as well.