How to Optimize Website for Mobile
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Going mobile is not only a trend nowadays, but it is now imperative amid the new changes of Google to its ranking algorithm, more particularly the Google Hummingbird that focuses on mobile-friendly contents. Therefore, learn how to optimize website for mobile and start making some changes to your blog to ensure that the contents and the overall design are friendly to the mobile users.

Take note that more people nowadays are browsing the internet using their mobile devices. In fact, the numbers of mobile users are slowly overtaking the numbers of desktops users. Sooner than most expected, more internet users will be on their mobiles. This makes it imperative to shift your web design to mobile views.

How to Optimize Website for Mobile

The first challenge that you are going to face is how to do it. Going mobile doesn’t require a complete overhaul of your design and contents; a few simple tweaks will do for as long as you know to how to do it. Don’t worry, this guide will show you how. Just observe and follow the following easy steps.

Keep it Simple

If your blog has complex designs and structure, then there is greater tendency that you will encounter issues converting it into mobile view. Some designs or widgets may not show up. Therefore, keep it clean and simple and you will encounter lesser flaws.

Don’t Add Too Many Pages

While having plenty of pages can help, they will make things complicated to mobile users. So minimize your pages. Add only what are necessary, or merge similar pages. Take note that the screen sizes of mobile devices are smaller compared to desktop PCs.

Choose the Right Photos

Another important factor to consider is the image size. Website images that are too large may not fit in to mobile view, thereby resulting to distorted images. Thus, conduct a series of split-tests on the appropriate sizes to use to ensure that the images will not disrupt the contents. It is best to check your webpage using your mobile device to ensure they are good.

Speed Up

Generally, it will take longer for websites to load under mobile view. Therefore, speed up your website to minimize delay in loading.  One way to speed up your site is to keep it simple. Images will also delay the loading time, so resize your photos to smaller sizes to avoid delay. The same is true to videos. You may have to get rid of redundant videos that are too large because they also come bigger in sizes.

Get Rid of the Widgets

Similarly essential are the side widgets. They don’t fit in under mobile views. Instead, they will be relocated to the footer. However, they don’t look good, especially if you have tall banner ads or skyscrapers.

If your blog aims to make money through ads and you can’t just get rid of them because they are your bread and butter, then modify the ad sizes. In this case, avoid the skyscrapers and tall widgets. Use small rectangular or square banner ads, instead.

Use Mobile Plugin or Outsource to Experts

When converting your website into mobile, there are two options to choose from. One is to use a WordPress plugin that will automatically change the users’ view into mobile if they are using a mobile device. Another option is to outsource the conversion process to experts in this field. This may be more costly, but sometimes worthwhile. Either way, it helps to know how to optimize website for mobile.

Whatever is best in your case, the important thing is to make your website mobile-friendly. If not, you will be missing a lot of opportunities as a result of loss in traffic due to incompatibility issues.

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