Website traffic is an important consideration for any website. There are many options available to buy traffic that is targeted to your niche, but you need to make sure that the traffic you buy is actually going to help you reach your goals.
Goals for the traffic to your website depend on your needs. You will need to determine whether you are looking for simple clicks on your page, or actual conversions, which are people that purchase from your site.
Should You Buy Cheap Traffic?
If you are trying to attract visitors to your site simply to increase the perceived popularity of your site, then buying bulk traffic can be a viable option. However, if you are actually interested in sales, this is not a good option. Cheap bulk traffic can be the result of pop under ads, pop ups, or redirected traffic. In most cases, these visitors have no real interest in your site, and generally do nothing more than quickly exit out of the site. This is because these visitors had no intentions of visiting your site.
Another issue with cheap traffic is that they can put your server under serious stress, especially if they are bot based visitors. In these cases, the “visitors” will repeatedly open and close a page on your site (often the home page). This repeated opening and closing can easily overwhelm smaller servers and lower bandwidths, resulting in a crashed site that true paying customers cannot access.
Even though the cost per click on bulk leads is very low, it is still a waste of money if you never see a single sale from these visitors. This type of traffic is untargeted, even though many providers insist that it is targeted. If the price is incredibly low, you can be sure that the traffic you buy is not going to result in any sales or returns on your investments.
Best Methods of Buying Traffic For Website
If you want to purchase traffic that will actually result in conversions, it will require a bit of planning and work on your part. However, the results of these campaigns are significantly higher than other bulk options.
Planning and Purchasing Advertisements
This traffic buying option requires you to find newsletters and other media that includes paid advertising. You should take the time to find out the best fit for your niche by focusing on keywords and subscription types. If you truly want to make sure that your campaigns are providing you with the conversions you need, you will need to analyze the visitors who are sent to specific pages to gauge whether you need to make adjustments.
If you are looking for a set it up and forget option for traffic direction, you will be disappointed. The best way to understand the traffic you buy is to collect the available data from your campaigns. Once you do this, you will be able to complete an analysis that will help you understand which methods are resulting in more page clicks, and more sales. If you see that certain keywords or page landings are showing much lower results than some of the others, you should make adjustments to try to find other, more effective ads.
Understand Landing Page Information
When you take the time to analyze your information, you will be able to determine what format of external link works best for your site. When beginning to buy your niche traffic, you should use a mixture of images and text links. This will help you determine which method provides the most traffic.
You will also want to use more than a single page for landing. Some visitors should be sent to varying pages on your site, allowing you to see which one provides the best results. In most cases, users will find that linking directly to a sign up page is not nearly as effective as other options.
Pay Per Click
One option for buying traffic is pay per click, or PPC. This method requires you to come up with campaigns around certain keywords. When someone clicks on your chosen keyword, you will then be required to pay for that click. If there are no clicks on a specific campaign, you will not have to pay for using that keyword.
This method of traffic buying provides significantly more conversions than other methods, simply because the visitors actually have an interest in your products and services. This advertising method generally provides quality, target leads, making it a much better return on your investment.
Search engine optimization, and using popular search engine ad campaigns are some of the best methods of buying traffic. These ads provide targeted traffic that is actually interested in your niche, helping you to see an increase in sales leads.
You should also include social media when you are buying traffic. You can purchase advertising campaigns to increase the targeted traffic that visits your site, while also ensuring that people can find your products and services easier than ever. Social media are one of the most popular, and most used internet website options, and it is important to tap into the millions of visitors that reach these sites every day.
When you choose to purchase advertising on these platforms, you are also providing additional methods to drive traffic to your site. In addition to simple advertising, it is also very easy to provide potential site traffic with savings, contests, and other means that will attract even more click-throughs, which will result in more sales leads based on your traffic purchases.
Buying traffic can be an effective means of generating quality sales leads, as long as you are willing to take the time to proper analyze the data. When you find the options that work best for your site, you will be able to buy targeted traffic that will actually result in more sales, rather than simply wasting your advertising dollars on random clicks that do nothing to generate more sales.